About Me

I am Online Marketing Manager at the University of London International Programmes. Through the University of London International Programmes (formerly known as London External System).The University of London has made it’s degree programmes accessible to students all over the world since 1858. It has almost 50,000 students globally studying more than 100 different programmes. It is a key provider of both transnational education and distance learning.


I work on devising and leading the implementation of the University’s student attraction strategy globally across digital channels. I have over10 years digital marketing experience spanning all elements of the online marketing mix . For more information about my experience see Linked in Public profile.

Areas of special interest include:

• Social Media, Social Networking, and Online Communities development and management

• User generated content

• International Communications Strategy

• Online display marketing trends

• Search marketing across both PPC and SEO

• Web development

• Digital creative production

The views on this blog are my personal observations on digital trends and their impact on the educational marketing landscape. My views are purely my own and are not to be interpreted to be those of my employer.