Does your University automate all of it's Twitter activity, for example using RSS feeds to provide a steady flow of content? Do you alternatively, link up your Facebook account with Twitter so you only need to update one platform regularly?
If you do, you're missing the opportunity to engage in conversation via Twitter and create dialogue with prospective and current students. You are also limiting the visibility of your content, as information tends to be searched for via hashtags on Twitter and content provided by feeds often does not include hashtags.
Using RSS feeds and particularly scheduling tweets definitely provides time saving benefits. However, I suggest that it is worth reviewing twitter on a weekly or at least bi-weekly and searching for topics of interest to your institution. For example, you could search for #MBA if you offer MBA courses. People's twitter posts around #MBA could provide you with ideas for twitter postings that could be of interest to your key audiences.
Whilst direct messages via Twitter might be inpractical from a time point of view, using Twitter Search and effective use of hashtags could provide the opportunity to reach prospective students in a time effective manner.
For information about Twitter Search and Hashtags see the video below.
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